Google Travel - Use Google My Business effectively

This advanced training session on Google My Business will help tourism sector businesses optimize their listing by providing skills to people responsible for their company’s promotion and marketing.

The training session includes 6 modules:


Module 1 – Posts

  • How to create, to edit or delete a post
  • Understand the different types of post
  • Tips to make them effective
  • Analyze their performance

Module 2 – Reviews

  • Understand the types of reviews
  • How to answer reviews on your Google My Business listing

Module 3 – Insights

  • Understand the types of insight and how to use them
  • Understand the performance reports

Module 4 – Bookings

  • Activate and manage the bookings on your Google My Business listing
  • Communicate the service

Module 5 – Make the most of Google's business and take it further

  • The best practices to keep your listing up-to-date and optimize its use with customers.

After completing their training, participants will be able to:

  • Better understand the advanced elements of the Google environment.
  • Master marketing strategies and have a comprehensive view of the environment.
  • Use features that allow you to optimize your business listing.
  • Apply the best practices for optimizing your business listing.
  • Owners and/or managers of Québec tourism sector businesses with basic knowledge of Google My Business
  • Marketing, communications and/or social media managers of a tourism sector business

Done basic training Getting started with Google My Business


Has the basic knowledge about Google My Business
En ligne
  • Durée 75 minutes - version 6.1 (15/12/21)
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